More location awareness related advertising stuff...

More location awareness related advertising stuff... I put some slides up related to the location awareness opportunity for advertisers.

We're certainly not there yet, but some potentially interesting implication for where this could go in the future.

Summary is:
- GPS and location awareness in mobile devices is growing like a weed across a variety of devices - e911, 3G data, PNDs all contributing to bringing this to mass market
- location awareness anywhere and everywhere (ie not just where GPS works) is a key to consumer success
- all the big players are investing big NOW (Google, Nokia, Yahoo, Microsoft, Garmin, TomTom)
- web world was just warm up for mobile in terms of size and opportunity, and location awareness is key driver
- relevance (targeting) and time appropriateness is a key benefit and driver of the advertsing opportunity
- ad targeting is important key driver of revenue for existing web players (Google makes $12+ per average monthly unique, while MySpace makes $1.32)
- behavioral targeting, ROI metrics and search all get one step better with mobile location awareness
- privacy is a huge issue, but web cookies also once seen in a similar light