Zoombak Open for Business

Liberty Media’s first foray into the consumer GPS device market opened its doors for business yesterday with a pre holiday soft launch of their A-GPS locator products. Zoombak products will be some of the smallest locator devices available while also having a technological edge over other similar GPS products thanks to their use of sister company, True Position’s A-GPS SUPL servers. Assisted GPS allows devices to use information from both terrestrial cell towers as well as GPS satellites to improve both reliability and accuracy of getting a location fix. The company is betting that the combination of superior technology along with a consumer friendly low upfront price and unlimited use service plan will create a unique combination that will allow it to quickly become a category leader.

Device’s are currently only available for sale through the website at http://www.zoombak.com/ but are expected to be available via several major national retail chains in early 2008.