You may not have yet heard of the term Mapvertising, but Lat49 hopes to change that soon enough. Lat49, a division of Canadian based IDELIX is trying to create an online map based advertising network, where the world will be sold off to sponsorship one parcel at a time.
Advertisers with a strong affinity for a geographic area can bid on plots of land to sponsor… any one of four zoom levels: street, neighborhood, urban area or brand (state/nation level) which can means sponsoring anywhere from four city blocks to half of a state.
A single tile is currently being offered for $1 a month, but will soon open up to the good ol’ free markets auction system for any parcels that haven’t previously been squatted upon… er spoken for.
The ads will appear on the maps of any publisher that has chosen to use the system and uses any of the major online mapping providers including MapQuest, Google Maps, Microsoft Live Search, and Yahoo! Local.
The whole set up seems a reasonable extension of what has worked well enough for all the premium display advertising networks out there such as advertising.com, Burst Media, etc… which proved that servicing hundreds of thousands of small publishers who are creating niche content destinations with little or no means to make money from them is a potentially lucrative business.
With the burgeoning popularity of online mapping, the creation of an online map network was an inevitable extension.
I can already picture it “This Map of Alaska brought to you by Burlington Coat Factory” or the deep south brought to you by MoonPie. The possibilities are endless.
Advertisers with a strong affinity for a geographic area can bid on plots of land to sponsor… any one of four zoom levels: street, neighborhood, urban area or brand (state/nation level) which can means sponsoring anywhere from four city blocks to half of a state.
A single tile is currently being offered for $1 a month, but will soon open up to the good ol’ free markets auction system for any parcels that haven’t previously been squatted upon… er spoken for.
The ads will appear on the maps of any publisher that has chosen to use the system and uses any of the major online mapping providers including MapQuest, Google Maps, Microsoft Live Search, and Yahoo! Local.
The whole set up seems a reasonable extension of what has worked well enough for all the premium display advertising networks out there such as advertising.com, Burst Media, etc… which proved that servicing hundreds of thousands of small publishers who are creating niche content destinations with little or no means to make money from them is a potentially lucrative business.
With the burgeoning popularity of online mapping, the creation of an online map network was an inevitable extension.
I can already picture it “This Map of Alaska brought to you by Burlington Coat Factory” or the deep south brought to you by MoonPie. The possibilities are endless.
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