Former CEO of Centrality Insights Video

Very interesting interview from the former CEO of Centrality with regards to the recent acquisition of Centrality by SIRF from GPS Business News. He describes the concept of system on a chip (SOC) in layman terms and why he thinks that SIRF has a nice lead there with three full generations of products behind it, relative to more new-comers to the space. Also why he thinks that hardware solutions like theirs have and likely always will have better performance than software based solution for many applications, not that SIRF won’t have a software solution itself just in case. He also sees the connected PND as one of the major developments in the navigation space in the next few years.